I have operated a small (very small) business for more than 30 years. I am now in the process of revamping some of what I do and sell.
The three books listed below are proving very helpful to my ongoing efforts. If you are starting or restructing a small business, you may find them useful, too.
Rework by Jason Fried and David Heinmeir Hansson - A refreshingly snarky alternative to those how-to biz books that have you start out with market studies, mission statements, business plans and rounds of meetings.
The New Rules of Marketing & PR by David Meerman Scott - The recently issued third edition covers digital trends in marketing and public relations. Even if your business will be run from a single laptop or smartphone, you will find good and useful information in this book.
The Long Tail by Chris Anderson - Yeah, everyone and his dog mentions this one. But have you actually read it and considered how and what it means to "Make everything available" and "Help me find it"? within the context of your enterprise? Do you agree with him that "the future of business is selling less of more"? How could you make that concept work in your business?
– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer, a manuscript editor, and a former technical writer and software/hardware QA test specialist.
The three books listed below are proving very helpful to my ongoing efforts. If you are starting or restructing a small business, you may find them useful, too.
Rework by Jason Fried and David Heinmeir Hansson - A refreshingly snarky alternative to those how-to biz books that have you start out with market studies, mission statements, business plans and rounds of meetings.
The New Rules of Marketing & PR by David Meerman Scott - The recently issued third edition covers digital trends in marketing and public relations. Even if your business will be run from a single laptop or smartphone, you will find good and useful information in this book.
The Long Tail by Chris Anderson - Yeah, everyone and his dog mentions this one. But have you actually read it and considered how and what it means to "Make everything available" and "Help me find it"? within the context of your enterprise? Do you agree with him that "the future of business is selling less of more"? How could you make that concept work in your business?
– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer, a manuscript editor, and a former technical writer and software/hardware QA test specialist.
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