Tuesday, November 11, 2008

How One Dollar Can Help the Stupid Economy

By Si Dunn

Most of us can't battle layoffs. We can't bail out banks or corporations or sectors of the economy. Some of us think we can't do anything except stock up on canned goods and water and hide in the attic or basement until the current bad times blow over.

Two hot news flashes for the attic hiders and basement bunker-ites: (1) Things are gonna be bad for a long time; and (2) things are gonna be even worse if you try to hide from the recession.

No, you can't battle layoffs. You can't bail out banks or corporations or economic sectors. But you can help a few people save their jobs. And, in doing so, you will help lighten the load for their families and their families' families.

Tip a waitress or waiter or your barber an extra dollar today. Put an extra dollar in the church collection plate. Buy a birthday card or get-well card from a little, locally owned gift shop. Donate an extra dollar to a charity or a school fundraiser. Add an extra dollar to your kids' allowance or your grandkids' birthday envelope--and forget the usual admonitions to save it. They'd rather spend it anyway.

If there is something inexpensive you have been wanting to buy for your house or your car or your yard or your favorite hobby, buy it now. But don't spend every penny at your local big-box retailer that can still afford to undercut every Mom-and-Pop shop in your town. Go to the little shop in your neighborhood, instead, and willingly pay a dollar more than you would at the big shrine at the edge of town.

Your individual dollar makes no big difference to Wal-Mart or AIG or Bank of America. But to somebody trying to earn a living with a bicycle repair shop or a hair salon or a one-truck lawn service or a tiny hardware store, that dollar can have direct impact on keeping the doors open and keeping at least one person or a small handful of people employed and working.

If each of us keeps doing a little bit--a dollar here, a dollar there--to help out, the recession can be shorted and many jobs and households at the heart of our economy can be saved. But we will have to sustain the effort and keep doing it for a long time.

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