Erwin's Law: The "hidden" story. Waiting for Godot or just Amazon.com?

A paperback version of my detective novel Erwin's Law was published recently. But the book's story description still hasn't shown up on Amazon.com. About all you are told is that it's "An Erwin Tennyson Mystery," has 262 pages, measures 7.8 x 5.1 x 0.6 inches, and weighs 12.3 ounces. Oh, and the list price is $10.99.

So, for those who have asked what it's about, here's the summary:

Erwin Tennyson is an unemployed newspaper writer who made his living reviewing detective novels until he lost his job in the Great Recession. When he stumbles over a woman's body in a park, he reports his find to the budget-challenged Austin, Texas police, and is convinced the woman was murdered. He is appalled when he learns the police have listed her death as a "Jane Doe suicide."

Erwin can't find another paid book reviewer's position, so he decides to become a private investigator to try to earn a living—and track down the woman's killer. But Erwin is no tough guy. He has zero fighting skills, and he hasn't fired a gun in 40 years. Working as a P.I. without a state license is a felony in Texas; only ex-cops, ex-insurance investigators, or university graduates with criminal justice degrees qualify for the permit.

Undaunted, Erwin takes the law into his own hands and risks arrest as he investigates, unaware that he also is setting himself up to be..the killer's next victim.

Erwin's Law: An Erwin Tennyson Mystery

-- Si Dunn

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Warning: Consuming too much information can make you fat, clueless -- and dead

The Information Diet: A Case for Conscious Consumption
By Clay A. Johnson
(O’Reilly, hardback, list price $22.99; Kindle edition, list price $19.99)

Book Review

We are sitting down too often and too long while we consume information. It pours into our heads from the Web, from TV, from smart phones, from books, and as blather from our car radios while we drive around.

Much of the information we consume is drivel and crap – the digital equivalent of high-fat junk food and raw sugar. And some of us are driving ourselves to destructive distraction through gluttonous obsessions with tweets, status updates, downloads, videos, instant messages, text messages, emails and restless Web surfing.

In this controversial new book from O’Reilly Media, veteran software developer, open source guru and political advocate Clay A. Johnson makes the forceful argument that our current mania for consuming information is killing us, mentally and physically.

For instance, suppose a tweet just went by mentioning some kind of rumored problem with pig populations in Zambia. You idly read it, process it in your head, waste a few more seconds of your life, take another sip of your latte and another bite of bagel while continuing to sit on your butt much longer than you originally intended.

Now you check your Facebook account on your iPhone or iPad, take another sip of your latte, take another bite of bagel, and go back to Twitter. There, you follow a link to what seemed to be a review of a movie you’ve already seen to see. It turns out to be just a lame blog post about how Mitt Romney and Newt Gingrich resemble certain characters in Avatar. Then you take another bite of bagel, another sip of latte and check your email and follow a link to something inane about Lady Gaga.

More wasted time. More attention to generally useless information. And more sedentary life has gone by.

We now spend nearly 11 hours a day consuming – frequently gorging on – information, Johnson’s book points out. And it’s driving us to distraction – and killing us.

First, the physical dangers. Johnson notes: “In 2004, one physician coined the term Sedentary Death Syndrome to classify all the diseases that come from the sedentary state. The effects: heart disease, diabetes, cancer, and yes, obesity. Some researchers are calling it the second largest threat to public health in America. What are we doing when we’re sedentary? Few of us are meditating. We’re consuming information.”

He continues: “New research points to sitting, especially amongst men, as a leading cause of death. Even if you exercise regularly, it turns out that sitting for long periods of time can be deadly.”

It’s also easy to lose track of time and lose control of time management while distracted by the free flow of information. Something unexpected or surprising or outrageous on the Web grabs your attention, and your carefully crafted to-do list for the day is shot to hell. And, relationships can be affected: “Just a quick check of email when we get home can often end up in evenings entirely lost to LCD screens…” instead of talking and paying attention to each other.

Then there’s the problem of “attention fatigue.” Writes Johnson: “About two years ago, I started to wonder: what the heck happened to my short-term memory? And where did my attention span go? I’ve written a little pithy 140-character tweet, sent it into the universe, and in no more than five minutes, I’ve received a reply. The only problem is, I’ve already forgotten what I wrote in the first place. I’ve had to go back, and look at what I said just five minutes ago to understand what the person replying to me is referencing.”

This book offers more dire warnings about consuming too much information. But the author also offers ideas and recommendations for achieving “Attention Fitness.” You can still have your information and consume it, too, in deliberate, conscious doses that are healthier for your mind, body and your participation in American democracy.

If you pay attention to The Information Diet long enough to actually think about what it points out and proposes, you may figure out how to get healthier again, how to regain your focus – and how to better understand the ways you are being duped by some of the misinformation constantly sucked into your head by your addiction.

You can become a more conscious and proactive consumer of information and not just another wasted – and life-wasting -- data junkie.


– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer, and a former technical writer and software/hardware QA test specialist.

Need to do a big presentation? There’s a book for that: slide:ology #bookreview

slide:ology: The Art and Science of Creating Great Presentations
By Nancy Duarte
(O’Reilly, paperback, list price $34.99; Kindle edition, list price $27.99)

Bet you were thinking I was about to say: "Need to do a big presentation? There's an app for that!"

There probably is, or soon will be. Meanwhile, consider this book.

Wouldn’t it be great if you could just phone in your PowerPoint slides and audio and stay comfortably ensconced at a Starbucks in Waterloo, Iowa, while 50 managers and executives in Boston huddled in a poorly ventilated conference room and sweated while they marveled at your presentation?

Some of you already have developed and honed an iPhone-it-in or iPad-it-in capability. But most of the world’s drafted or “volunteered” presenters have not. They show up at work one day and are told they will have to prepare a presentation by next Tuesday that could make or break their job – or a whole department’s jobs.

“No pressure. You know how to do this, right? Everyone else is tied up with projects and deadlines. So we’re counting on you. Have fun with it. Get creative! And have it ready for review and comments by 4 p.m. tomorrow.”

Published in 2008 and still attracting readers, slide:ology: The Art and Science of Creating Great Presentations has gathered an array of pleased fans and good reviews, as well as some scathing reviews from a few detractors.

This is not a 1-2-3 how-to book that can help you throw together a slide show by tomorrow morning. Instead, it lives up, quite colorfully, to its subtitle: The Art and Science of Creating Great Presentations. It delves carefully into a wide array of topics related to the process of preparing slides that can connect with their intended audience. And it is nicely illustrated with many examples.

If you are starting a new job or a new position where you will be expected to make presentations, you should consider spending some quality learning time with this book and keeping it handy. Get a jump now on developing the skills and knowledge you will need when crunch time suddenly hits.

This also applies if you are under increasing obligation to wow the bosses with charts and graphs and bullet points – or if you are thinking of becoming a presentations teacher or consultant.

Developed by Nancy Duarte, a “widely recognized…leader in presentation development and design,” slide:ology is divided into 12 chapters: 

• Chapter 1: Creating a New Slide Ideology
• Chapter 2: Creating Ideas, Not Slides
• Chapter 3: Creating Diagrams
• Chapter 4: Displaying Data
• Chapter 5: Thinking Like a Designer
• Chapter 6: Arranging Elements
• Chapter 7: Using Visual Elements: Background, Color, and Text
• Chapter 8: Using Visual Elements: Images
• Chapter 9: Creating Movement
• Chapter 10: Governing with Templates
• Chapter 11: Interacting with Slides
• Chapter 12: Manifesto: The Five Theses of the Power of a Presentation

The author cautions that “presentations all too often reflect the agenda of the presenter rather than build a connection with the audience.”

And, if your job includes meeting with customers: “In many instances, presentations are the last impression a customer has of a company before closing a business deal.”

Indeed, elaborate hundred-million-dollar advertising and branding campaigns can be neutralized by a single lame presentation on a laptop computer right at the critical moment, she warns.

You will not want to be the one who created that dud slide show.

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– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer and a former technical writer and software/hardware QA test specialist.

Starting (or revamping) a small business? Three good books

I have operated a small (very small) business for more than 30 years. I am now in the process of revamping some of what I do and sell.

The three books listed below are proving very helpful to my ongoing efforts. If you are starting or restructing a small business, you may find them useful, too.

Rework by Jason Fried and David Heinmeir Hansson - A refreshingly snarky alternative to those how-to biz books that have you start out with market studies, mission statements, business plans and rounds of meetings.

The New Rules of Marketing & PR by David Meerman Scott - The recently issued third edition covers digital trends in marketing and public relations. Even if your business will be run from a single laptop or smartphone, you will find good and useful information in this book.

The Long Tail by Chris Anderson - Yeah, everyone and his dog mentions this one. But have you actually read it and considered how and what it means to "Make everything available" and "Help me find it"? within the context of your enterprise? Do you agree with him that "the future of business is selling less of more"? How could you make that concept work in your business?


– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer, a manuscript editor, and a former technical writer and software/hardware QA test specialist.

Hawking Books on the Digital Highway - #amwriting

Many of the people I follow on Twitter are writers. And many of them, like me, have new ebooks. So  naturally, we use Twitter to try to help us sell copies of our latest works.

In a typical two minutes now on Twitter, I often see two or three tweets go by that are promoting ebooks. Sometimes, I add one of my own ebook links to the digital hustle and flow.

But the reality is, trying to sell books this way is a bit like trying to sell them while standing in the middle of a freeway, facing onrushing traffic.

It's hard to get anybody to veer off the Digital Highway long enough to click on a link, look at a cover image, read a book summary and reviews (if you're lucky enough to even have any), and then press the "Purchase" button, etc., etc.

There is just too much other information and interesting or outrageous statements continuously flowing by to help us stay self-absorbed. Also, thanks to easy ebooks, there are now more works available than readers willing to part with even 99 cents. Or zero. As in "Read it free!"

Once in a while, some writers get frustrated with their lack of ebook sales, and they try to do the one-person digital equivalent of  Occupy Twitter. They throw themselves into the roadway, kicking and flailing, and hope for some kind of miracle. Or mercy.

They unleash long strings of BUY MY BOOK tweets, offering discounts, freebies, coupons, rewards in heaven, anything they can think of to try to convince someone -- anyone -- to stop, look and click.

By the way, thank you for veering off the Information Superhighway long enough to read this thought-provoking post.

While you've been parked here, I've quietly removed your tires, radiator and distributor cap.

Hey, but I can get you get moving again in mere seconds!

All you have to do is click on this link ... yes, and BUY MY BOOK!

– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and Anchoring, a book of poetry, plus several short stories, all available on Kindle. He is a freelance book reviewer and a former technical writer and software/hardware QA tester. In an earlier career, he was a photojournalist whose works appeared in numerous regional and national publications.


 

Creating a book marketing JPEG using PhotoShop, Word and Paint

Here is the basic cover design for my forthcoming Vietnam War memoir, "Dark Signals." (I'm still tweaking it.)

I used PhotoShop and Word to create the cover, and I pasted the elements into Paint to generate a JPEG for publicity and marketing purposes.

Select All and Paste did not work well from Word to Paint. First I had to copy and paste the frame. Then I copied and pasted the photo and resized it slightly to fit inside the frame that simulates the book's shape. Finally, I copied and pasted the text and moved it into place.

The frame around the cover is not quite proportioned correctly in this example. There will be less white space beneath my name when I rework the JPEG.

The book size will be 6" by 9".

Comments and suggestions are welcome. Thanks!

Book review blog: http://sagecreek.wordpress.com/
Website: http://www.sagecreekproductions.com/

Art & Fear: Don't Let Worries Stop Your Creativity

The book Art & Fear is a compact work with only 122 pages. But it lives up to its tagline, "An Artist's Survival Guide," and to its official subtitle: "Observations on the Perils (and Rewards) of Artmaking."

The book's co-authors, David Bayles and Ted Orland, describe it as "a book about making art. Ordinary art." Their work is not aimed at the Mozarts of the world. Instead, it is written for "the rest of us" who strive to create works of art in many different forms on a daily basis.

"We're all subject to a familiar and universal progression of human troubles -- troubles we routinely survive,but which are (oddly enough) routinely fatal to the artmaking process," the co-authors note. The challenge for artists is to learn how to continue working and creating in the face of these unavoidable troubles. We must learn "how to not quit," the writers point out.

"Fear that your next work will fail is a normal, recurring and generally healthy part of the artmaking cycle," they emphasize.

"Artists quit when they convince themselves that their next effort is already doomed to fail. And artists quit when they lose the destination for their work -- for the place their work belongs."

Art & Fear seeks to help artists understand the sources of their fears. And it offers ways to try to overcome those fears and keep working even when an artist has no no clear idea what he or she is trying to create.

The $12.95 paperback is now published by Image Continuum Press, and it has been reprinted at least 19 times since it first appeared in 1994. Clearly, a lot of fearful artists have been reading it and recommending it to others.

-- Si Dunn