Starting (or revamping) a small business? Three good books

I have operated a small (very small) business for more than 30 years. I am now in the process of revamping some of what I do and sell.

The three books listed below are proving very helpful to my ongoing efforts. If you are starting or restructing a small business, you may find them useful, too.

Rework by Jason Fried and David Heinmeir Hansson - A refreshingly snarky alternative to those how-to biz books that have you start out with market studies, mission statements, business plans and rounds of meetings.

The New Rules of Marketing & PR by David Meerman Scott - The recently issued third edition covers digital trends in marketing and public relations. Even if your business will be run from a single laptop or smartphone, you will find good and useful information in this book.

The Long Tail by Chris Anderson - Yeah, everyone and his dog mentions this one. But have you actually read it and considered how and what it means to "Make everything available" and "Help me find it"? within the context of your enterprise? Do you agree with him that "the future of business is selling less of more"? How could you make that concept work in your business?


– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer, a manuscript editor, and a former technical writer and software/hardware QA test specialist.

Remember When Information Technology Was Hot, Hot, Hot?

I came across a very telling article recently while cleaning out some old piles of my journalism. In January, 1999, I co-authored a piece, "IT careers for sale," that appeared in Computer User magazine. The subhead stated: "If you have computer skills and a pulse, recruiters want you on the IT front lines."

Remember when information technology (IT) was hot, hot, hot? Clinton and Gore were in office in those days, and the overheated dotcom boom was still underway.

Here is how the article began:

Chances are, you've gotten their calls. And their emails. And their faxes, postcards and letters. You've seen their big "Now Hiring!" signs hanging on the sides of buildings. You've read their billboards, heard their radio commercials, even felt their earnest handshakes and gotten their business cards at professional association social gatherings.

Lately, you may even have noticed their pitches in a most unlikely place: On monthly statements from some of your credit card companies.

It's a recruiters' jungle out there, and you, friend, are the big game they are stalking, even if you don't want to be hunted.

Blame it on demand versus supply. There are now many more information technology jobs than there are computer professionals to fill them. The Information Technology Association has estimated that one in 10 computer-related jobs currently is going begging--that's almost 350,000 vacancies.

Desperate companies are searching far and wide, recruiting on the Internet, on college campuses, at rock concerts and in distant lands. They are offering referral bonuses, signing bonuses and bigger bounties to outside recruiters. Some even are raiding their competitors' talent--or at least being accused of it...."

Sadly, those days likely are long gone now. But that seems to be how the American economy works: in cycles of boom and bust.

A decade later, in troubled 2009, if you have computer skills and a pulse, you likely are unemployed, underemployed or in fear of losing your job very soon.

It may be time now to recruit yourself and turn your computer skills and job experiences into self-employment. If you still have a job or need more income, you can start something on the side and test the waters of small business. If you are unemployed and standing now with others in long lines to compete for one, two or a few jobs, it may also be time to recruit yourself and create your own job.

It's not easy, but if you have computer skills and a pulse, you can do it. You might even have to do it if the economy doesn't pick up soon.

Operators, unfortunately, are not standing by.

--Si Dunn

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